The Conquest of Cool and the Pepsi Generation

For my first paper I wrote on The Conquest of Cool. What really bothered me about the book is that though Frank claimed to explain how advertising was in tune with the counterculture and social change that occurred in the sixties, he never once mentioned the Civil Rights Movement or the integration of minorities into advertising. Pepsi actually tried to be racially diverse with a lot of its late 60's and 70's Pepsi Generation ads. So here is an example of Pepsi trying to be young, multicultural, and fun with one of their You've Got a Lot to Live ads: http://www.youtube.com/watch?v=9h56Qq2rlqo (Youtube says it ran from 1969-1972)