Final Paper Topic

1. My final paper topic will be on The Conquest of Cool.

2. I plan to focus on the creative revolution in the advertising industry in the fifties, specifically on the formation of the concept of identifying with youth and counterculture, and the resulting effects on both the advertising world and general consumer culture.

3. I plan to use George Lois' memoir George, Be Careful, which discusses his experiences as one of the forces influencing advertising's evolution on Madison Avenue. (He has written several other books on the subject which I may also find helpful).
I'll also use Rosser Reeve's book Reality in Advertising, which exemplified the standard for advertising in the 1950s - that is, before the creative revolution.