2)I'd like to focus specifically on the introduction of irony into advertising and the evolution of advertising as a creative art form that occurred with the creative revolution in the sixties and trace how this affected ads in subsequent decades. I would especially like to analyze how the the art of advertising explains the social background of the United States during and after the creative revolution.
3) I would like to use From Those Wonderful Folks Who Gave You Pearl Harbor: Front-line dispatches from the Advertising War, Jerry Della Femina's memoir about his experiences as an adman during the creative revolution.
Also, I would like to look at specific ads from the decade, especially the DDB volkswagen ads, and compare them to more modern ads to see how the creative revolution influenced the way in which ads were produced.
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